Whether the electricity consumption and related behaviour influence the choice of green electricity considering the context of military conflict in Ukraine and environmental concern

The electricity market liberalization enables citizens to choose green electricity and to enhance this electricity consumption. In this paper the main factors of choice of green electricity were analysed considering to environmental aspects, circumstances of military conflict in Ukraine and behaviour related to energy consumption. In this analysis the survey data carried out in Lithuania, in 2023 was referred. In the survey participated 769 respondents and only 35 % of them stated that they have chosen green electricity. By applying the binary logistic regression, the results showed that regarding the consequences of military conflict in Ukraine, the concern about this war only together with contribution to changes in environmental concern positively and statistically significant influence this behaviour. Meanwhile the concern about military conflict together with attitudes towards energy crisis negatively determined the choice of green electricity. In the model including behaviour related to energy, only purchase of energy efficiency appliances was significantly related to the choice of green electricity, while energy saving behaviour, and the level of electricity consumption insignificantly affected this behaviour. Thus, this study showed that the factors and motives of choice of green electricity differed comparing with energy consumption and the consequences of military conflict could cause different outcomes for green electricity consumption