PRO-ECOLOGICAL BUSINESS MODELS – CASE STUDY IN POLAND

Currently, ecological postulates as the idea of green economy are more and more often used in the economy. Hence the priority in company management is the subject of pro-ecological business models. The purpose of this article is to present the idea of creating business models in line with sustainable development and the green management convention. Pro-ecological approach to creating a business strategy can be the key success factor. There are different business models, that can introduce ecology to the company, i.e. Pro-Effectiveness Model of Corporate Social and Environmental Responsibility and the Entrepreneurial Model of Corporate Social and Environmental Responsibility. The idea of those models will be presented. Also shortened results of research on the subject of pro-ecological aspects of Polish enterprises will also be presented.