ASSESSMENT OF PUBLIC PURCHASE BEHAVIOR TOWARDS HOUSEHOLD GREEN PRODUCTS IN UNITED ARAB EMIRATES (UAE).

The aim of green production and consumption is to adopt the idea of supplying the consumers with products that fulfill their needs with lower consequences on the environment. This concept was introduced in 1970 aims to protect the environment and to have better control over natural resources. This study is aiming at investigating the consumers’ purchase behaviors toward green products which can help decision makers to identify the tools that may be needed to promote green products in UAE markets.the study was conducted through the distribution of self-administered questionnaire to assess green purchase practices and public knowledge about green products. The study concluded that The quality of green products is the most important factor that the UAE’s consumers will consider for their decision regarding the green purchase. Eco-labeling may not be well understood among the studied population, and more awareness is needed about Ecolabeling among the community. This study showed that social media is a very important and effective tool to spread and influence green purchase practices among the residents.